Our story started at the beginning of the 20th century, when Carl Grundén, the son of a fisherman, grew tired of the unforgiving weather on the west coast of Sweden.
We are the stewards of the ocean and we must take that responsibility seriously. We want to be proud of how we act when no one is looking. Conscious action means being curious about and responsive to new technology, research and methods. It means supporting natural resource protection and doing our part to keep the oceans healthy. We want the relationship between fish and people to feed us – mind, body and soul – forever. Because without fish, there is no fishing.
We are fishing